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May the fizz be with you: how a $10 Chilean beer ad took on Star Wars

The Guardian - 20 hours 50 min ago
After being posted on X and becoming a feature on Stephen Colbert's Late Show, the 2003 commercial that sees Obi-Wan Kenobi hand Luke Skywalker a cold beer has gone viral Your father wanted you to have this when you were old enough", Obi-Wan Kenobi tells a wide-eyed Luke Skywalker in the 1977 Star Wars film, A New Hope. Obi-Wan moves to fetch the precious item an ice-cold bottle of Chilean lager, Cerveza Cristal. Cue enthusiastic brand jingle, and cut! Continue reading...
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