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Search results for: "Kim Kardashian". 1 article found.

Skims' $148 advent calendar flop wasn't a stunt, marketers say but store credit may not win back Kim Kardashian's angry customers

Fortune - 7 hours 33 min ago
A theory holds that the hair-tie-filled calendar and its keep-it-for-credit refund offer were a calculated play for repeat spending. Consumer researchers and new social data point to a trust problem instead.
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