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The Department of Justice (DOJ) unveiled on Tuesday charges against more than 450 defendants for alleged health care fraud totaling over $6.5 billion in false claims, as part of the Trump administration's heightened focus on stopping fraud. It was the second largest amount ever charged in a health care fraud operation, officials said. Charges were...
WASHINGTON Acting Attorney General Todd Blanche announced Tuesday that the feds have charged hundreds of defendants in recent weeks for seeking to bilk taxpayer-funded programs out of $6.5 billion.
Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations still struggle to answer a fundamental question: What actually drove performance across a campaign? Consumer marketing teams, HCP teams, agencies, analytics partners and privacy stakeholders are often working from different systems, signals and reporting frameworks. By the […] The post Health Care Marketing Lacks A Connected Customer View. Here's How To Build One...
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